Sunday, September 6, 2009

Changing business models!

I am trying a radically different experiment for my spa that no other has ever thought of...at least, not that I have ever heard before. It's a true wellness model, one that encourages clients to come more frequently to experience true wellness. Remember that old guy Hippocrates? Yeah, the first true "doctor." He said the way to health was through an aromatic massage and bath every day. Well, why can't we resurrect that old model? I know, I know, we're busy, not enough time, not enough money.

So I thought of a way to make wellness more affordable...I created a membership program that provides a hefty discount on all spa treatments - 20% off. The membership fee is $20 a month (our Health Nut level), or $25 a month (our Health Advocate level). As a Health Nut, you get 20% off of all treatments, all the time, no matter when you come. You even get 20% off of Off-Peak services. As a Health Advocate, you get the same, plus you get to share your discount with two non-members each month, so that you can promote health and wellness. At these prices, my hope is that people can afford to come 1-2x every month, creating true well-being and really getting the benefits they need to get out of going to a wellness spa.

There will also be members-only services that others are not privy to - I am having a great deal of fun designing them as I write this (almost gleeful). We will see how it goes - this could either be the greatest thing since sliced bread, or I could fall flat on my face with this "economic recovery plan." But nothing risked is nothing gained, so I am moving forward bravely with this plan. I would definitely be interested in hearing anyone's feedback on it!